25.1450, Books: Visual Communication: Machin

Wed Mar 26 14:41:52 UTC 2014

LINGUIST List: Vol-25-1450. Wed Mar 26 2014. ISSN: 1069 - 4875.

Subject: 25.1450, Books: Visual Communication: Machin

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Date: Wed, 26 Mar 2014 10:41:26
From: Linda Steglich [linda.steglich at degruyter.com]
Subject: Visual Communication: Machin

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Title: Visual Communication 
Series Title: Handbooks of Communication Science [HoCS]  

Publication Year: 2014 
Publisher: De Gruyter Mouton
	   http://www.degruyter.com/mouton

Book URL: http://www.degruyter.com/view/product/129326?format=G 

Editor: David Machin

Electronic: ISBN:  9783110255492 Pages:  Price: Europe EURO 199.95
Hardback: ISBN:  9783110255485 Pages:  Price: Europe EURO 199.95

Abstract:

The primary goal of the volume on "Visual Communication" is to provide a
collection of high quality, accessible papers that offer an overview of the
different academic approaches to Visual Communication, the different
theoretical perspectives on which they are based, the methods of analysis used
and the different media and genre that have come under analysis. There is no
such existing volume that draws together this range of closely related
material generally found in much less related areas of research, including
semiotics, art history, design, and new media theory. The volume has a total
of 34 individual chapters that are organized into two sections: theories and
methods, and areas of visual analysis. The chapters are all written by quality
theorists and researchers, with a view that the research should be accessible
to non-specialists in their own field while at the same time maintaining a
high quality of work. The volume contains an introduction, which plots and
locates the different approaches contained in it within broader developments
and history of approaches to visual communication across different disciplines
as each has attempted to define its terrain sometimes through unique concepts
and methods sometimes through those borrowed and modified from others.

Linguistic Field(s): Discourse Analysis
                     Pragmatics
                     Text/Corpus Linguistics

Written In: English  (eng)

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