26.522, Books: Tourist Activities in Multimodal Texts: Nekic

[The LINGUIST List via LINGUIST]

LINGUIST List: Vol-26-522. Mon Jan 26 2015. ISSN: 1069 - 4875.

Subject: 26.522, Books: Tourist Activities in Multimodal Texts: Nekic

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Date: Mon, 26 Jan 2015 14:02:07
From: Stephanie Morgan [Stephanie.Morgan at palgrave.com]
Subject: Tourist Activities in Multimodal Texts: Nekic

 Title: Tourist Activities in Multimodal Texts 
Subtitle: An Analysis of Croatian and Scottish Tourism Websites 
Publication Year: 2014 
Publisher: Palgrave Macmillan
	   http://www.palgrave.com
	

Book URL: http://bit.ly/1H0nyN3 


Author: Melani Nekic

Hardback: ISBN:  9781137397904 Pages: 244 Price: U.K. £ 63.00


Abstract:

Tourist promotional material is a tool utilised by many people preparing to travel or planning an activity. How do we as readers make sense of the tourist promotional material that is available to us? How do we as users understand tourism websites? Awareness of how tourism websites function may enable business people to master the range of resources used as strategies to design websites in ways which more specifically target types of users. 

Tourist Activities in Multimodal Texts addresses these questions by analysing Croatian and Scottish tourism web pages to explore the ways in which tourist activities are represented in tourism websites and the ways in which tourism websites construct their recipients as media actors and cultural tourists. 



Linguistic Field(s): Sociolinguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=79973

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