26.2657, Books: A Multidisciplinary Approach to Service Encounters: Hernández-López, Fernández-Amaya (eds.)

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LINGUIST List: Vol-26-2657. Thu May 28 2015. ISSN: 1069 - 4875.

Subject: 26.2657, Books: A Multidisciplinary Approach to Service Encounters: Hernández-López, Fernández-Amaya (eds.)

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Date: Thu, 28 May 2015 12:37:38
From: Marjolein Schaake [schaake at brill.com]
Subject: A Multidisciplinary Approach to Service Encounters: Hernández-López, Fernández-Amaya (eds.)

 


Title: A Multidisciplinary Approach to Service Encounters 
Publication Year: 2015 
Publisher: Brill
	   http://www.brill.com
	

Book URL: http://www.brill.com/products/book/service-encounters-and-cross-cultural-communication 


Editor: María de la O Hernández-López
Editor: Lucía Fernández-Amaya

Hardback: ISBN:  9789004260153 Pages:  Price: Europe EURO 110
Hardback: ISBN:  9789004260153 Pages:  Price: U.S. $ 142


Abstract:

In this volume, María de la O Hernández-López and Lucía Fernández-Amaya have
joined marketing researchers and linguists to provide the tools to understand
consumers’ communication in different professional settings. Service
encounters have been widely studied due to the fact that the communicative
exchange between the customer and the server is essential for the success of
the service encounter itself. In this volume, the role of language,
linguistics and communication is examined in an area of research that has
traditionally been related to business and marketing. This is achieved through
the presentation of works from a variety of perspectives that may help to
advance in this particular context and also contribute to improving
communication in service encounters.
 



Linguistic Field(s): Discourse Analysis
                     Pragmatics
                     Sociolinguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=85753

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