26.3917, Books: The Structure of Multimodal Documents: Hiippala

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LINGUIST List: Vol-26-3917. Fri Sep 04 2015. ISSN: 1069 - 4875.

Subject: 26.3917, Books: The Structure of Multimodal Documents: Hiippala

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Date: Fri, 04 Sep 2015 12:07:13
From: Myles Stavis [myles.stavis at taylorandfrancis.com]
Subject: The Structure of Multimodal Documents: Hiippala

 


Title: The Structure of Multimodal Documents 
Subtitle: An Empirical Approach 
Series Title: Routledge Studies in Multimodality  

Publication Year: 2015 
Publisher: Routledge (Taylor and Francis)
	   http://www.routledge.com/
	

Book URL: http://www.routledge.com/products/9781138824744?utm_source=adestra&utm_medium=email&utm_camp 


Author: Tuomo Hiippala

Hardback: ISBN: 1138824747 9781138824744 Pages: 240 Price: U.S. $ 145.00


Abstract:

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora. 



Linguistic Field(s): Cognitive Science
                     Discourse Analysis
                     Language Acquisition
                     Text/Corpus Linguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=90093

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