26.3999, Books: Identitätspositionierungen der DAX-30-Unternehmen [Identity Positioning in the DAX 30 Corporations]: Burel

[The LINGUIST List via LINGUIST]

LINGUIST List: Vol-26-3999. Thu Sep 10 2015. ISSN: 1069 - 4875.

Subject: 26.3999, Books: Identitätspositionierungen der DAX-30-Unternehmen [Identity Positioning in the DAX 30 Corporations]: Burel

Moderators: linguist at linguistlist.org (Damir Cavar, Malgorzata E. Cavar)
Reviews: reviews at linguistlist.org (Anthony Aristar, Helen Aristar-Dry, Sara Couture)
Homepage: http://linguistlist.org

*****************    LINGUIST List Support    *****************
Please support the LL editors and operation with a donation at:
              http://funddrive.linguistlist.org/donate/

Editor for this issue: Sara  Couture <sara at linguistlist.org>
================================================================


Date: Thu, 10 Sep 2015 10:51:51
From: Linda Steglich [linda.steglich at degruyter.com]
Subject: Identitätspositionierungen der DAX-30-Unternehmen [Identity Positioning in the DAX 30 Corporations]: Burel

 


Title: Identitätspositionierungen der DAX-30-Unternehmen [Identity
Positioning in the DAX 30 Corporations] 
Subtitle: Die sprachliche Konstruktion von Selbstbildern [The Linguistic Construction
of Self-Images] 
Series Title: De Gruyter Sprache und Wissen 21  

Publication Year: 2015 
Publisher: De Gruyter Mouton
	   http://www.degruyter.com/mouton
	

Book URL: http://www.degruyter.com/view/product/458575?format=G 


Author: Simone Burel

Electronic: ISBN:  9783110433180 Pages: 555 Price: Europe EURO 119.95
Hardback: ISBN:  9783110439359 Pages: 555 Price: Europe EURO 119.95


Abstract:

Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements. 



Linguistic Field(s): Cognitive Science
                     Discourse Analysis
                     Sociolinguistics


Written In: German  (deu)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=90533

PUBLISHING PARTNER

    Cambridge University Press
        http://us.cambridge.org

MAJOR SUPPORTING PUBLISHERS

    Akademie Verlag GmbH
        http://www.oldenbourg-verlag.de/akademie-verlag

    Bloomsbury Linguistics (formerly Continuum Linguistics)
        http://www.bloomsbury.com

    Brill
        http://www.brill.nl

    Cambridge Scholars Publishing
        http://www.c-s-p.org

    Cascadilla Press
        http://www.cascadilla.com/

    Classiques Garnier
        http://www.classiques-garnier.com/

    De Gruyter Mouton
        http://www.degruyter.com/

    Edinburgh University Press
        http://www.euppublishing.com

    Elsevier Ltd
        http://www.elsevier.com/

    Equinox Publishing Ltd
        http://www.equinoxpub.com/

    European Language Resources Association (ELRA)
        http://www.elra.info/

    Georgetown University Press
        http://www.press.georgetown.edu/

    John Benjamins
        http://www.benjamins.com/

    Lincom GmbH
        http://www.lincom-shop.eu/

    MIT Press
        http://mitpress.mit.edu/

    Multilingual Matters
        http://www.multilingual-matters.com/

    Narr Francke Attempto Verlag GmbH + Co. KG
        http://www.narr.de/

    Oxford University Press
        oup.com/us

    Palgrave Macmillan
        http://www.palgrave.com/

    Peter Lang AG
        http://www.peterlang.com/

    Rodopi
        http://www.rodopi.nl/

    Routledge (Taylor and Francis)
        http://www.routledge.com/

    Springer
        http://www.springer.com/

    University of Toronto Press
        http://www.utpjournals.com/

    Wiley-Blackwell
        http://www.wiley.com/

OTHER SUPPORTING PUBLISHERS

    Association of Editors of the Journal of Portuguese Linguistics
        http://www.fl.ul.pt/revistas/JPL/JPLweb.htm

    International Pragmatics Assoc.
        http://ipra.ua.ac.be/

    Linguistic Association of Finland
        http://www.ling.helsinki.fi/sky/

    Morgan & Claypool Publishers
        http://www.morganclaypool.com/

    Netherlands Graduate School of Linguistics / Landelijke (LOT)
        http://www.lotpublications.nl/

    Seoul National University
        http://j-cs.org/index/index.php

    SIL International Publications
        http://www.sil.org/resources/publications

    Universitat Jaume I
        http://www.uji.es/CA/publ/

    University of Nebraska Press
        http://www.nebraskapress.unl.edu/

    Utrecht institute of Linguistics
        http://www-uilots.let.uu.nl/



----------------------------------------------------------
LINGUIST List: Vol-26-3999	
----------------------------------------------------------