28.5139, Books: Linguistic Pragmatics of Intercultural Professional and Business: Malyuga, Orlova

[The LINGUIST List]

LINGUIST List: Vol-28-5139. Wed Dec 06 2017. ISSN: 1069 - 4875.

Subject: 28.5139, Books: Linguistic Pragmatics of Intercultural Professional and Business: Malyuga, Orlova

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Date: Wed, 06 Dec 2017 13:47:08
From: Helen van der Stelt [Helen.vanderStelt at springer.com]
Subject: Linguistic Pragmatics of Intercultural Professional and Business: Malyuga, Orlova

 


Title: Linguistic Pragmatics of Intercultural Professional and Business 
Publication Year: 2017 
Publisher: Springer
	   http://www.springer.com
	

Book URL: http://www.springer.com/gp/book/9783319687438 


Author: Elena N. Malyuga
Author: Svetlana N. Orlova

Hardback: ISBN:  9783319687438 Pages: 157 Price: Europe EURO 89.99


Abstract:

This monograph presents the result of the authors’ scientific research on the
development of cognitive discursive approach to issues of intercultural
professional and business communication (IPBC) and the study of the language
of professional communication, the links binding the language with
non-linguistic and extralinguistic realia in the framework of cognitive
linguistics, as well as oral and written communication in intercultural
professional business discourse.

The authors proceed from the assumption that IPBC can only reach maximum
efficiency provided that its participants assimilate its inherent norms and
rules and are able to skillfully implement these norms and rules to verbalise
their cognitive activity in the sphere of professional business interaction.

Topics covered include: analysis of the theory of business communication, of
codified and uncodified vocabulary, theory of euphemy, and euphemisms used in
intercultural professional and business communication.
 



Linguistic Field(s): Cognitive Science
                     Discourse Analysis
                     Pragmatics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=122793

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    Cambridge University Press
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OTHER SUPPORTING PUBLISHERS

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    Linguistic Association of Finland
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