28.987, Books: Linguanomics: Hogan-Brun

[The LINGUIST List]

LINGUIST List: Vol-28-987. Thu Feb 23 2017. ISSN: 1069 - 4875.

Subject: 28.987, Books: Linguanomics: Hogan-Brun

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Date: Thu, 23 Feb 2017 16:23:01
From: Lianna Iwanikiw [lianna.iwanikiw at bloomsbury.com]
Subject: Linguanomics: Hogan-Brun

 


Title: Linguanomics 
Subtitle: What is the Market Potential of Multilingualism? 
Publication Year: 2017 
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
	   http://www.bloomsbury.com/uk/
	

Book URL: http://www.bloomsbury.com/linguanomics-9781474238298/ 


Author: Gabrielle Susanne Hogan-Brun

Electronic: ISBN:  9781474238328 Pages: 184 Price: U.K. £ 12.99 Comment: ePUB
Electronic: ISBN:  9781474238335 Pages: 184 Price: U.K. £ 12.99 Comment: ePDF
Hardback: ISBN:  9781474238311 Pages: 184 Price: U.K. £ 45.00
Paperback: ISBN:  9781474238298 Pages: 184 Price: U.K. £ 12.99


Abstract:

Globalization, the Internet and an era of mass travel have combined to produce
a world with a language mix on a huge scale. Linguanomics explains this
multilingualism in a material, economic and cultural sense.

What is the effect of this multilingualism on society, organizations and
individuals? What are the economic benefits and drawbacks? Should we invest in
language skills? Should there be interventionist policies, and if so, at what
level? Should there be a global lingua mundi? The debate surrounding
multilingualism is often clouded by emotion and misconception. With an
analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at
this charged area.

The result is Linguanomics: a major step towards a clearer understanding of
the market potential of multilingualism, its benefits, costs and points of
contention. Asking significant questions of profound concern to the future of
global collaboration, Linguanomics is an essential guide to students,
teachers, policy makers and politicians and anyone who cares about the role of
language in the modern world.
 



Linguistic Field(s): Anthropological Linguistics
                     General Linguistics
                     Sociolinguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=113053

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    Cambridge University Press
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