28.245, Books: Persuasion in Tourism Discourse: Manca
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LINGUIST List: Vol-28-245. Thu Jan 12 2017. ISSN: 1069 - 4875.
Subject: 28.245, Books: Persuasion in Tourism Discourse: Manca
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Date: Thu, 12 Jan 2017 14:03:40
From: Chris Humphrey [chumphrey at c-s-p.org]
Subject: Persuasion in Tourism Discourse: Manca
Title: Persuasion in Tourism Discourse
Subtitle: Methodologies and Models
Publication Year: 2016
Publisher: Cambridge Scholars Publishing
http://www.cambridgescholars.com/
Book URL: http://www.cambridgescholars.com/persuasion-in-tourism-discourse
Author: Elena Manca
Hardback: ISBN: 9781443816816 Pages: 196 Price: U.K. £ 54.99
Hardback: ISBN: 9781443816816 Pages: 196 Price: U.S. $ 93.95
Abstract:
Tourism is more than just a leisure or professional activity; it can be
considered the representation and discovery of the cultural identity of a
country. The concepts and the words which are selected to promote a tourist
destination, as well as the accompanying images and the way these modes of
communication are organized in a website, inevitably reflect more than just a
promotional aim. They mainly represent those social and cultural choices which
are peculiar to each country and to each culture, and which are, for this
reason, particularly worth investigating.
This book proposes an original approach to the study of tourism discourse by
combining several methodologies and models: Halliday’s systemic functional
grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus
linguistics approach; Hall and Hofstede’s models; and the theories of the
universals of translation. The result of this new and complex methodological
approach is a detailed linguistic and socio-cultural overview of the most
common strategies of persuasion adopted in the tourism discourses of countries
such as Italy, Great Britain and Australia.
This book will be useful for academics working in the field of multimodal
analysis, corpus linguistics, cross-cultural marketing, and cross-cultural
studies, and for students of tourism, communication, and marketing studies.
Linguistic Field(s): Sociolinguistics
Text/Corpus Linguistics
Translation
Written In: English (eng)
See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=110553
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