28.415, Books: Text linguistics for the contrastive study of online customer comments: Prieto
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LINGUIST List: Vol-28-415. Thu Jan 19 2017. ISSN: 1069 - 4875.
Subject: 28.415, Books: Text linguistics for the contrastive study of online customer comments: Prieto
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Date: Thu, 19 Jan 2017 16:06:36
From: Vanessa Seitz [seitz at narr.de]
Subject: Text linguistics for the contrastive study of online customer comments: Prieto
Title: Text linguistics for the contrastive study of online customer
comments
Subtitle: Text-linguistic patterns in German, Dutch, Spanish and French hotel
comments and reviews
Series Title: Studien zur kontrastiven deutsch-iberoromanischen Sprachwissenschaft
Publication Year: 2017
Publisher: Narr Francke Attempto Verlag GmbH + Co. KG
http://www.narr.de/
Book URL: http://www.narr-shop.de/text-linguistics-for-the-contrastive-study-of-online-customer-comments.html
Author: Raul Sánchez Prieto
Electronic: ISBN: 9783823390152 Pages: 163 Price: Germany € 44.00
Paperback: ISBN: 9783823380153 Pages: 163 Price: Germany € 55.00
Abstract:
The goal of this corpus based research monograph is twofold. On the one hand,
the volume delivers a practice relevant theoretical framework which will
enable linguists and internationally operating businesses to evaluate product
and service comments of foreign customers written in their mother tongue and
intended for their fellow nationals. The theoretical framework should be
applicable to any language combination. On the other hand, a large-scale
empiric study has been carried out building on our theoretical premises with
the aim of determining the text linguistic structure and language use in
Spanish, Dutch, French and German customer comments on hotel accommodation in
two relevant applications of the Social Web (social network services like
Facebook and comments on the webs of hotel reservations agencies). Our ndings
will enable Spanish and German companies to interpret the linguistic behavior
of their German/Spanish clients sharing their accommodation experiences on the
Social Web.
Linguistic Field(s): Computational Linguistics
General Linguistics
Text/Corpus Linguistics
Subject Language(s): Dutch (nld)
English (eng)
French (fra)
German (deu)
Spanish (spa)
Written In: English (eng)
See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=111153
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