28.1115, Books: The Semiotics of X: Pelkey
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LINGUIST List: Vol-28-1115. Sun Mar 05 2017. ISSN: 1069 - 4875.
Subject: 28.1115, Books: The Semiotics of X: Pelkey
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Date: Sun, 05 Mar 2017 15:54:15
From: Lianna Iwanikiw [lianna.iwanikiw at bloomsbury.com]
Subject: The Semiotics of X: Pelkey
Title: The Semiotics of X
Subtitle: Chiasmus, Cognition, and Extreme Body Memory
Series Title: Bloomsbury Advances in Semiotics
Publication Year: 2017
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
http://www.bloomsbury.com/uk/
Book URL: http://www.bloomsbury.com/the-semiotics-of-x-9781474273824/
Author: Jamin Pelkey
Electronic: ISBN: 9781474273831 Pages: 280 Price: U.K. £ 94.99 Comment: ePUB
Electronic: ISBN: 9781474273855 Pages: 280 Price: U.K. £ 94.99 Comment: ePDF
Hardback: ISBN: 9781474273824 Pages: 280 Price: U.K. £ 95.00
Abstract:
The X figure is ubiquitous in contemporary culture, but attempts to explain
our fixation with X are rare.
This book argues that the origins and meanings of X go far beyond alphabets
and archetypes to remembered feelings of body movements - movements best
typified in the performance of “spread-eagle” as a posture or gesture. These
body memories are then projected onto other patterns and dynamics to help us
make sense of the world. The argument is accomplished using a blend of
insights from linguistic anthropology, cognitive linguistics, rhetoric culture
and process semiotics to bring together revealing clues from languages,
cultures and thinkers around the world.
Chief among the uses and experiences of X are its tendencies to involve us in
surprising reversals and blends. In ancient times the X-pattern was discussed
as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the
most basic elements of our bodily experience, calling into question polarized
dichotomies such as subject versus object. Pushed to extremes, presumed
opposites like these tend to reverse suddenly. Likewise, blended experiences
of our bodily extremities - arms and legs, toes and fingers, hands and feet -
provide a plausible source of grounding for unique human abilities like
analogy and double-scope conceptual integration. The book illustrates these
dynamics by drawing attention to uses of X in history, prehistory and daily
life, from sports and advertising to world mythology and languages around the
world.
The Semiotics of X is the first step towards developing a larger argument on
the important but neglected role that chiasmus plays in cognition. It aims to
inspire continued exploration on the figure, with the full expectation that
chiasmus will become for the 21st century what metaphor became for the 20th
century: a revolution in thinking about the way we think.
Linguistic Field(s): Historical Linguistics
Semantics
Written In: English (eng)
See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=113113
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