28.4690, Books: Translation, Globalization and Younger Audiences: Borodo

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LINGUIST List: Vol-28-4690. Wed Nov 08 2017. ISSN: 1069 - 4875.

Subject: 28.4690, Books: Translation, Globalization and Younger Audiences: Borodo

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Date: Wed, 08 Nov 2017 13:51:45
From: Simon Reber [S.Reber at peterlang.com]
Subject: Translation, Globalization and Younger Audiences: Borodo

 


Title: Translation, Globalization and Younger Audiences 
Subtitle: The Situation in Poland 
Series Title: New Trends in Translation Studies  

Publication Year: 2017 
Publisher: Peter Lang AG
	   http://www.peterlang.com
	

Book URL: http://www.peterlang.com/view/product/81485 


Author: Michał Borodo

Paperback: ISBN:  9781787074736 Pages: 248 Price: U.S. $ 67.95
Paperback: ISBN:  9781787074736 Pages: 248 Price: U.K. £ 45
Paperback: ISBN:  9781787074736 Pages: 248 Price: Europe EURO 55.60


Abstract:

Translating for younger audiences is in need of critical investigation, as
children’s and teenagers’ literature and media products are being increasingly
globalized and glocalized, with translation playing an important role in the
process. Media phenomena such as Harry Potter and animated Disney films travel
across continents through hundreds of local cultures. These productions exert
a homogenizing effect whilst at the same time undergoing transformation to
adapt to new audiences.

This book distinguishes between textual glocalization, anglophone
foreignization and large-scale adaptation, illustrating them with examples of
translations of animated films by Pixar/Disney and DreamWorks, locally
produced versions of the Horrible Histories series, Harry Potter translations
and transmedial adaptations as well as film tie-ins. The book argues that
global exchanges largely depend on the creative efforts of local agents –
professional translators, adapters, retellers, publishers, writers, editors –
and sheds light on the initiatives of non-professional translators, including
scanlators, fansubbers, hip-hop fans and harrypotterians. By examining
globally distributed titles translated at the turn of the twenty-first
century, the volume aims at filling a gap at the intersection of translation
studies, globalization research and the study of children’s literature and
culture.
 



Linguistic Field(s): Translation


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=121333

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