29.3344, Books: Mortgage Communication Design: Herijgers

[The LINGUIST List]

LINGUIST List: Vol-29-3344. Thu Aug 30 2018. ISSN: 1069 - 4875.

Subject: 29.3344, Books: Mortgage Communication Design: Herijgers

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Date: Thu, 30 Aug 2018 16:20:30
From: Karijn Hootsen [gw.uilots.lot at uu.nl]
Subject: Mortgage Communication Design: Herijgers

 


Title: Mortgage Communication Design 
Subtitle: A multimethod approach to experts’ constraint management 
Series Title: LOT Dissertation Series  

Publication Year: 2018 
Publisher: Netherlands Graduate School of Linguistics / Landelijke (LOT)
	   http://www.lotpublications.nl/
	

Book URL: https://www.lotpublications.nl/mortgage-communication-design 


Author: Marloes Louisa Cornelia Herijgers

Paperback: ISBN:  9789460932748 Pages: 168 Price: Europe EURO 30.00


Abstract:

Mortgages are complex financial products that need to be carefully considered
by prospective customers such as first-time home buyers. Consequently, the
organizations and companies offering mortgages need to provide a good deal of
information and advice on them. This dissertation explores the design of the
communication means and activities, in particular consultations, that are
offered by a large bank to guide customers through their mortgage
decision-making process.

In four studies it is analyzed how the design of mortgage communication is
affected by various constraints concerning context, technology and interaction
and how these sometimes conflicting constraints are met by professionals.
Issues that will be discussed in this dissertation involve, for instance, the
contents and timing of mortgage information and the channels chosen to convey
it, as well as experts’ interactional design of information concerning
mortgage concepts, mortgage processes or institutional policies and also, the
way in which advisors combine computer use and customer-centeredness when the
computer is required for the  consultation’s continuation.

Finally, this dissertation proffers some suggestions for the improvement of
communication in other settings in which lay persons are faced with complex
decision-making, such as in medical, financial and political settings.
 



Linguistic Field(s): Applied Linguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=129053




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