29.833, Books: Strategies of Adaptation in Tourist Communication: Held (ed.)
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LINGUIST List: Vol-29-833. Wed Feb 21 2018. ISSN: 1069 - 4875.
Subject: 29.833, Books: Strategies of Adaptation in Tourist Communication: Held (ed.)
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Date: Wed, 21 Feb 2018 13:40:16
From: Maarten Frieswijk [frieswijk at brill.com]
Subject: Strategies of Adaptation in Tourist Communication: Held (ed.)
Title: Strategies of Adaptation in Tourist Communication
Subtitle: Linguistic Insights
Series Title: USLC 31
Publication Year: 2018
Publisher: Brill
http://www.brill.com
Book URL: http://www.brill.com/products/book/strategies-adaptation-tourist-communication
Editor: Gudrun Held
Paperback: ISBN: 9789004359567 Pages: Price: Europe EURO 79
Abstract:
The papers in this volume study the relationship between language use and the
concept of the “tourist gaze” through a range of communicative practices from
different cultures and languages. From a pragmatic perspective, the authors
investigate how language constantly adapts to contextual constraints which
affect tourism discourse as a strategic meaning-making process that turns
insignificant places into desirable tourist destinations. The case studies
draw on both, in situ interactions with visitors, such as guided tours and
counter information, old and new mediatized genres, i.e. guide books,
travelogues, print advertising as well as TV-commercials, service web-sites
and apps. Despite the diversity of data, one of the common findings in the
volume is that staging the sensory ‘lived’ tourist experience is the lynchpin
of all communicative practices. Hence, the use of tourism language reveals
itself as the mirror of how ‘people on the move’ continuously enact as
‘tourists’ and ‘places’ are constructed as must-see ‘sights’.
Linguistic Field(s): Discourse Analysis
Pragmatics
Sociolinguistics
Written In: English (eng)
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