29.430, Books: Multimodal Argumentation and Rhetoric in Media Genres: Tseronis, Forceville (eds.)

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LINGUIST List: Vol-29-430. Thu Jan 25 2018. ISSN: 1069 - 4875.

Subject: 29.430, Books: Multimodal Argumentation and Rhetoric in Media Genres: Tseronis, Forceville (eds.)

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Date: Thu, 25 Jan 2018 13:46:31
From: Karin Plijnaar [karin.plijnaar at benjamins.nl]
Subject: Multimodal Argumentation and Rhetoric in Media Genres: Tseronis, Forceville (eds.)

 


Title: Multimodal Argumentation and Rhetoric in Media Genres 
Series Title: Argumentation in Context 14  

Publication Year: 2017 
Publisher: John Benjamins
	   http://www.benjamins.com/
	

Book URL: https://benjamins.com/catalog/aic.14 


Editor: Assimakis Tseronis
Editor: Charles Forceville

Electronic: ISBN:  9789027264695 Pages:  Price: U.S. $ 143.00
Electronic: ISBN:  9789027264695 Pages:  Price: U.K. £ 80.00
Electronic: ISBN:  9789027264695 Pages:  Price: Europe EURO 95.00
Hardback: ISBN:  9789027211316 Pages:  Price: U.S. $ 143.00
Hardback: ISBN:  9789027211316 Pages:  Price: U.K. £ 80.00
Hardback: ISBN:  9789027211316 Pages:  Price: Europe EURO 100.70


Abstract:

This collection advances the study of context-dependent characteristics of
argumentative discourse by examining a variety of media genres in which text
and image (and other semiotic modes) combine to create meaning. The chapters
have been written by an international group of senior and junior scholars
researching multimodal argumentation in the last two decades. In each chapter,
a specific approach to argumentation and rhetoric is combined with insights
from visual studies, metaphor theory, scientific visualization, cognitive
science, semiotics, conversation analysis, or (documentary) film theory in
order to explain how multimodal genres function argumentatively and
rhetorically. Together the chapters present a state-of-the-art in the analysis
of multimodal argumentation in such diverse genres as print advertisements,
news photographs, scientific illustrations, political cartoons, documentaries,
film trailers, political TV advertisements, public debates, and political
speeches. The volume will be of interest to advanced students and scholars in
argumentation studies, rhetoric, and multimodal communication.
 



Linguistic Field(s): Discourse Analysis
                     Pragmatics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=123814

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