32.3574, Books: Language, Multimodal Interaction and Transaction: Xiang

[The LINGUIST List]

LINGUIST List: Vol-32-3574. Thu Nov 11 2021. ISSN: 1069 - 4875.

Subject: 32.3574, Books: Language, Multimodal Interaction and Transaction: Xiang

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Date: Thu, 11 Nov 2021 06:40:19
From: Karin Plijnaar [karin.plijnaar at benjamins.nl]
Subject: Language, Multimodal Interaction and Transaction: Xiang

 


Title: Language, Multimodal Interaction and Transaction 
Subtitle: Studies of a Southern Chinese marketplace 
Series Title: Studies in Chinese Language and Discourse 14  

Publication Year: 2021 
Publisher: John Benjamins
	   http://www.benjamins.com/
	

Book URL: https://benjamins.com/catalog/scld.14 


Author: Xuehua Xiang

Electronic: ISBN:  9789027258939 Pages:  Price: U.S. $ 149.00
Electronic: ISBN:  9789027258939 Pages:  Price: U.K. £ 83.00
Electronic: ISBN:  9789027258939 Pages:  Price: Europe EURO 99.00
Hardback: ISBN:  9789027210487 Pages:  Price: U.S. $ 149.00
Hardback: ISBN:  9789027210487 Pages:  Price: U.K. £ 83.00
Hardback: ISBN:  9789027210487 Pages:  Price: Europe EURO 104.94


Abstract:

Xuehua Xiang examines multimodal interaction in the marketplace in a
multilingual town at the juncture of urbanization in Southern China. Using a
collection of data that span nearly 20 years from ethnographic fieldwork,
"Language, Multimodal Interaction and Transaction: Studies of a Southern
Chinese marketplace" analyzes multimodal talk-in-interaction in the
traditional marketplace as both an economic mechanism and a localized social
space. Focusing on how buyers and sellers interact to complete transactions as
marketplace shifts from sedimentations of road-side peddling to centralized
built space and further to corporate e-commerce, Xiang takes into account the
Janus nature of language as both incurring transaction costs and a powerful
tool of information and control. By analyzing the socializing functions of
language in the marketplace outside of and beyond economic dealings, the study
additionally documents and depicts the roles of affect and morality in
marketplace encounters. The study offers an overarching framework for future
research on the mediating role of language and multimodal interaction in
economic activities as well as on the interplay of information, knowledge,
affect and morality in social encounters.
 



Linguistic Field(s): Anthropological Linguistics
                     Sociolinguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=157355




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