32.3370, Books: Making messages memorable: Wackers

[The LINGUIST List]

LINGUIST List: Vol-32-3370. Wed Oct 27 2021. ISSN: 1069 - 4875.

Subject: 32.3370, Books: Making messages memorable: Wackers

Moderator: Malgorzata E. Cavar (linguist at linguistlist.org)
Student Moderator: Jeremy Coburn, Lauren Perkins
Managing Editor: Becca Morris
Team: Helen Aristar-Dry, Everett Green, Sarah Robinson, Nils Hjortnaes, Joshua Sims, Billy Dickson
Jobs: jobs at linguistlist.org | Conferences: callconf at linguistlist.org | Pubs: pubs at linguistlist.org

Homepage: http://linguistlist.org

Please support the LL editors and operation with a donation at:
           https://funddrive.linguistlist.org/donate/

Editor for this issue: Billy Dickson <billyd at linguistlist.org>
================================================================


Date: Wed, 27 Oct 2021 23:04:51
From: Janacy van Duijn Genet [lot at uva.nl]
Subject: Making messages memorable: Wackers

 


Title: Making messages memorable 
Subtitle: The influence of rhetorical techniques on information retention 
Series Title: LOT Dissertation Series  

Publication Year: 2021 
Publisher: Netherlands Graduate School of Linguistics / Landelijke (LOT)
	   http://www.lotpublications.nl/
	

Book URL: https://www.lotpublications.nl/making-messages-memorable 


Author: Martijn Wackers

Paperback: ISBN:  9789460933776 Pages: 317 Price: Europe EURO 36


Abstract:

Ancient rhetoricians such as Cicero and Quintilian advised orators not to
forget the memoria task and recommended strategies for remembering a speech.
Instead of focusing on the speaker’s memory, modern public-speaking textbooks
recommend speakers to make their message memorable for the audience. Although
many rhetorical techniques are said to influence the audience’s information
retention, their effect is sparsely studied.

This dissertation investigates how rhetorical techniques in speeches can
enhance information retention by the audience. By connecting rhetorical
theory, advice and practice to insights from memory psychology it
comprehensively studies retention as a rhetorical function.

The thesis follows a three-way approach. First, eighty influential
English-language and Dutch-language public-speaking textbooks were analysed to
obtain an overview of modern retention advice. The findings show that
frequently advised retention techniques are related to organisation,
elaboration and visualisation of information, which are three encoding
principles that contribute to long-term information storage. Authors prefer
the conclusion of a speech for influencing retention.

Secondly, the study analysed how scholars, politicians and TED speakers use
recommended organisation and elaboration techniques such as summaries and
anecdotes in public-speaking practice. The results highlight discrepancies
with textbook advice and show that speakers use technique variants depending
on their public-speaking context.
 



Linguistic Field(s): Discourse Analysis
                     Philosophy of Language


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=156693




------------------------------------------------------------------------------

***************************    LINGUIST List Support    ***************************
 The 2020 Fund Drive is under way! Please visit https://funddrive.linguistlist.org
  to find out how to donate and check how your university, country or discipline
     ranks in the fund drive challenges. Or go directly to the donation site:
                   https://crowdfunding.iu.edu/the-linguist-list

                        Let's make this a short fund drive!
                Please feel free to share the link to our campaign:
                    https://funddrive.linguistlist.org/donate/
 


----------------------------------------------------------
LINGUIST List: Vol-32-3370	
----------------------------------------------------------