33.2514, Books: Language Management: Wilmot
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Tue Aug 16 15:52:59 UTC 2022
LINGUIST List: Vol-33-2514. Tue Aug 16 2022. ISSN: 1069 - 4875.
Subject: 33.2514, Books: Language Management: Wilmot
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Date: Tue, 16 Aug 2022 15:52:49
From: Flo McClelland [flo at multilingual-matters.com]
Subject: Language Management: Wilmot
Title: Language Management
Subtitle: From Bricolage to Strategy in British Companies
Series Title: Language at Work
Publication Year: 2022
Publisher: Multilingual Matters
http://www.multilingual-matters.com/
Book URL: https://www.multilingual-matters.com/page/detail/?K=9781800415928
Author: Natalie Victoria Wilmot
Hardback: ISBN: 9781800415928 Pages: 176 Price: U.S. $ 139.95
Hardback: ISBN: 9781800415928 Pages: 176 Price: U.K. £ 99.95
Abstract:
This book draws on case studies of language management within British
organisations to examine the decisions they make about language diversity in
their professional communications in order to be successful in a multilingual
world. It explores the practices that the organisations use to manage language
diversity in interorganisational relationships, and why certain practices
occur in some situations and not others. The book highlights how organisations
rely on individual employees to perform a variety of language tasks and the
implications of this; the effect of English as a global lingua franca; and the
translation challenges which organisations face. The book demonstrates that
practices to manage language diversity are often a result of the resources
organisations have at given moments in time, rather than being part of a
deliberate language management strategy.
Linguistic Field(s): Applied Linguistics
Translation
Written In: English (eng)
See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=162814
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