33.2548, Calls: Pragmatics/Belgium
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LINGUIST List: Vol-33-2548. Thu Aug 18 2022. ISSN: 1069 - 4875.
Subject: 33.2548, Calls: Pragmatics/Belgium
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Date: Thu, 18 Aug 2022 14:53:21
From: Cornelia Gerhardt [c.gerhardt at mx.uni-saarland.de]
Subject: Who pays? Traditional gender roles as performances of normality in mainstream media
Full Title: Who pays? Traditional gender roles as performances of normality in mainstream media
Date: 09-Jul-2023 - 14-Jul-2023
Location: Brussels, Belgium
Contact Person: Cornelia Gerhardt
Meeting Email: c.gerhardt at mx.uni-saarland.de
Linguistic Field(s): Pragmatics
Call Deadline: 01-Nov-2022
Meeting Description:
This is a session accepted for IPrA Brussels 2023.
While linguistics and the social sciences have long questioned essential
concepts of gender and binary heteronormativity (e.g., Butler 1990, Cameron
and Kulick 2003), mainstream media still seem to perpetuate traditional gender
roles. There appears to be a clash between the theoretical advances made and
“normality” as portrayed in the media, or, to use a loaded term, between
“woke” and mainstream culture.
We are not interested in extremist discourse or in trash productions, but in
those media products that show “regular” folk doing “being normal”,
discursively reproducing apparently acceptable patterns of behavior (Garfinkel
1967). We assume that successful media products such as long-running TV
formats portray such patterns and make them available for analysis.
To give two examples of reality TV formats broadcast in Germany: the show
First dates (filmed and aired in various other countries around the world),
featuring blind dates in a restaurant setting, regularly includes a
negotiation of who pays, often ending with the men footing the bill. Phrases
like “the guy pays on the first date,” or “this is how I was raised” reflect
the candidates’ understanding of their role, indexing (Ochs 1990) notions of
chivalry and tradition. Deviant cases seem to require more interactional work,
while same sex couples cannot effortlessly follow established patterns. The
product-testing show Hot oder Schrott (known as Big box, little box in the UK)
systematically has women doing “interactional shitwork” (Fishman 1978) and
helping maintain their male partner’s face. When deviating from such patterns,
they are considered “not nice”. In both cases, interview sequences allow the
participants of the shows to reflect on their behavior giving access to moral
accountability.
In this panel we hope to enquire into the apparent divide between performances
of gender roles in everyday life as transmitted through mainstream media
products and discourses about gender in linguistics and other social sciences.
We are interested in papers investigating the interactional co-creation of
gender roles. This panel is open to all empirical, qualitative approaches to
discourse/text-based data, including pragmatics, conversation analysis,
sociolinguistics, critical discourse analysis and cultural studies. Given the
inherently audio-visual context of TV discourse, we particularly welcome
contributions that include analyses of various modes employed in these
interactions. This gives us the chance to explore the embodiment of gender
roles and their negotiation as represented and thereby perpetuated in
internationally aired TV formats. Analyses of other media products giving
access to the performance of (and resistance to) traditional gender roles as
constructions of normality are also welcome.
Butler, J. (1990). Gender trouble: feminism and the subversion of identity.
London: Routledge.
Cameron, D. and Kulick, D. (2003). Language and sexuality. Cambridge:
Cambridge University Press.
Fishman, P. (1978). Interaction: The work women do. Social Problems 25 (4):
397-406.
Garfinkel, H. (1967). Studies in Ethnomethodology. Englewood Cliffs, NJ:
Prentice-Hall.
Ochs, E. (1990). Indexicality and socialization, in J. Stigler, R. Shweder and
G. Herdt (eds.) Cultural Psychology, the Chicago symposia. Cambridge:
Cambridge University Press: 287-308.
Organisers: Maximiliane Frobenius (WWU Münster) and Nele Gerhardt (Saarland
University)
Call for Papers:
Abstract of 250 - 500 words will have to be submitted through the conference
website. For more information, see https://pragmatics.international/page/CfP
Do not hesitate to contact us with any questions.
We are looking forward to your contributions.
Maximiliane Frobenius (WWU Münster)
Nele Gerhardt (Saarland University)
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