35.2852, Calls: IPrA 25 Panel Global Health in a Local Context. Exploring the Discursive Reflection of Imagined Communities in Localised Public Health Messages.

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LINGUIST List: Vol-35-2852. Tue Oct 15 2024. ISSN: 1069 - 4875.

Subject: 35.2852, Calls: IPrA 25 Panel Global Health in a Local Context. Exploring the Discursive Reflection of Imagined Communities in Localised Public Health Messages.

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Date: 13-Oct-2024
From: Marcel Burger [marcel.burger at unil.ch]
Subject: IPrA 25 Panel Global Health in a Local Context. Exploring the Discursive Reflection of Imagined Communities in Localised Public Health Messages.


Full Title: IPrA 25 Panel Global Health in a Local Context. Exploring
the Discursive Reflection of Imagined Communities in Localised Public
Health Messages.
Short Title: IPrA 2025

Date: 22-Jun-2025 - 27-Oct-2024
Location: Brisbane, Australia
Contact Person: Marcel Burger
Meeting Email: marcel.burger at unil.ch

Linguistic Field(s): Anthropological Linguistics; Discourse Analysis;
Sociolinguistics
Subject Language(s): English (eng)

Call Deadline: 30-Oct-2024

Meeting Description:

In this panel we are interested in examining the ways local
authorities employ localised characteristics within their health
messaging, that is, how and through what forms is the localised ‘we’
invoked and oriented to in their messaging.

We invite papers that examine recent public health messaging
including, but not limited to, the Covid -19 pandemic through a range
of pragmatic approaches and in particular configurations through forms
of multimodal analysis including visual modes of meaning making.
The overall aim of the panel is to explore the importance of
understanding cross cultural localised forms of public health
messaging as well as to reflect on forms of pragmatic analytic
approaches to examine this phenomenon.

Call for Panels:

During the height of the Covid-19 pandemic the surveillance of public
spaces and the distinction between public and private spaces (as well
as ‘individual’ vs ‘community’) became a major aspect of the
management of the spread of the virus and behaviour by governments and
health organisations.

One of the major impacts was on the concept of the private and public
with an often sharp and often physical barrier between such spaces.
Managing behaviour in public spaces became during the first phase of
the pandemic a dominant form of public health messaging around wearing
masks and social distancing and which evolved as restrictions on
movement. In the second phase of the pandemic, the stakes were to
communicate about promoting, encouraging or obliging people to get
vaccinated.

However, while many of the policies enacted in response to the virus
were adopted across countries (as the health issues were the same
everywhere), people experienced the virus and the restrictions
locally, with a specific cultural and political history and a
community imagined through and in relation to a very specific place.
Indeed, given the restrictions on movement the local areas were often
the only public spaces that a person could be in, thereby heightening
the sense of place and the local community of the place.

While localised health messages were employed before the covid-19
pandemic, this global event brought into focus the effectiveness of
ongoing government health messages and need to adapt and configure
messages with localised characteristics of place through predicates of
an imagined community to appeal to the public to willingly restrict
and modify their behaviour for the benefit of the local community,
rather than as a government mandated legally enforced and heavily
policed policy.

These messages are designed to resonate with the local audience
through drawing on popular imagined local characteristics, such as
local food, foibles, humorous self-mockery and insider jokes. That is,
while public health messages are often designed around an appeal to
people to act as a national or global community through a discursive
appeal of ‘we are in this together’, for localised health messages the
‘we’ addressed is the local community.

In this panel we are interested in examining the ways local
authorities employ localised characteristics within their health
messaging, that is, how and through what forms is the localised ‘we’
invoked and oriented to in their messaging.

We invite papers that examine recent public health messaging
including, but not limited to, the Covid -19 pandemic through a range
of pragmatic approaches and in particular configurations through forms
of multimodal analysis including visual modes of meaning making.
The overall aim of the panel is to explore the importance of
understanding cross cultural localised forms of public health
messaging as well as to reflect on forms of pragmatic analytic
approaches to examine this phenomenon.

When submitting an abstract please select “Panel Contributions”. You
will be able to choose the panel you want your contribution to be
considered for; to do that, you will be able at that time to select
from the complete list of accepted panels at the step 4 in the
submission process where you are asked to choose 'Topics.' Please make
sure to select only ONE topic, as you can only submit your
contribution for consideration by the organizer(s) of one panel" More
information can be found at
https://pragmatics.international/page/CfP2025



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