36.3782, Books: Names in Times of Crisis: Cotticelli-Kurras (ed.) (2025)

[The LINGUIST List]

LINGUIST List: Vol-36-3782. Tue Dec 09 2025. ISSN: 1069 - 4875.

Subject: 36.3782, Books: Names in Times of Crisis: Cotticelli-Kurras (ed.) (2025)

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Date: 09-Dec-2025
From: Maren Köpp [koepp at narr.de]
Subject: Names in Times of Crisis: Cotticelli-Kurras (ed.) (2025)


Title: Names in Times of Crisis
Subtitle: Age of Pandemics, Energetic Deficiency, and War
Series Title: Sprachvergleich
Publication Year: 2025

Publisher: Narr Francke Attempto Verlag GmbH + Co. KG
           http://www.narr.de/
Book URL: https://www.narr.de/names-in-times-of-crisis-1333-1/

Editor(s): Paola Cotticelli-Kurras

Hardcover: ISBN 978-3-381-13331-4
eBook (PDF): ISBN 978-3-381-13332-1
eBook (ePub): ISBN 978-3-381-13333-8

Abstract:

This volume addresses the fields of naming and branding, in particular
company and brand names, names in slogans, and advertising language in
general, and all other proper names that are of economic interest in
times of crisis. The contributions analyze both advertising on social
media as well as printed material concerning commercial names, slogans
for climate advertising, pandemic situations, new branding, and
communication strategies in critical times, such as war and energetic
deciency. The focus of the volume lies in stimulating reflections on
how communication with consumers has changed, on current advertising
and marketing strategies, and on naming in the face of sustainability
and fairness. The current war scenario and the resulting problems
concerning energy supplies, the increased migration in the Western
European nations, and the political and social pressure to implement
ambitious climate goals lead the economy and advertising agencies to
profound reconsiderations.

Linguistic Field(s): General Linguistics

Written In: English (eng)



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