36.262, Books: The Semiotics of the COVID-19 Pandemic: Moreno Barreneche (2024)

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LINGUIST List: Vol-36-262. Sat Jan 18 2025. ISSN: 1069 - 4875.

Subject: 36.262, Books: The Semiotics of the COVID-19 Pandemic: Moreno Barreneche (2024)

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Date: 17-Jan-2025
From: Rachel Bradshaw [Rachel.Bradshaw at bloomsbury.com]
Subject: The Semiotics of the COVID-19 Pandemic: Moreno Barreneche (2024)


Title: The Semiotics of the COVID-19 Pandemic
Series Title: Bloomsbury Advances in Semiotics
Publication Year: 2024

Publisher: Bloomsbury Publishing
           http://www.bloomsbury.com/uk/
Book URL:
https://www.bloomsbury.com/uk/semiotics-of-the-covid19-pandemic-9781350359567/

Author(s): Sebastián Moreno Barreneche

Hardback: 9781350359567

Abstract:

Focusing on the discursive dimension of the COVID-19 pandemic from a
semiotic perspective, this book uses semiotic theory and methods to
analyse the meaning-making mechanisms and dynamics that occurred
during, and revolved around, the pandemic.
Demonstrating the utility of semiotic theory, concepts and analytical
methods to make sense of discursive phenomena like those triggered by
the COVID-19 pandemic, the book explores in detail:
· the blame-attribution discourses that emerged at the beginning of
the pandemic;
· how the coronavirus was brought to life in plastic and visual
manifestations as a monster that poses a threat to humans;
· how the collective actor 'the healthcare workers' was constructed in
discourse and axiologised in positive terms;
· the semiotics of the body during the pandemic, with a focus on the
face, facemasks, social distancing and the uses of the body in online
environments;
· the idea of a 'new' normality following the pandemic.
The book examines different dimensions of the COVID-19 pandemic,
including examples from Europe, Latin America and the United States
and a wide range of images, texts, practices and objects, in order to
highlight the importance of its discursive and semiotic nature.

Linguistic Field(s): Discourse Analysis
                     General Linguistics




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