37.717, Books: The Language of Persuasion on Instagram: Mattei (2026)

[The LINGUIST List]

LINGUIST List: Vol-37-717. Fri Feb 20 2026. ISSN: 1069 - 4875.

Subject: 37.717, Books: The Language of Persuasion on Instagram: Mattei (2026)

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Date: 20-Feb-2026
From: Elena Mattei [elena.mattei at unibg.it]
Subject: The Language of Persuasion on Instagram: Mattei (2026)


Title: The Language of Persuasion on Instagram
Subtitle: A Systemic Functional Approach to Multimodal Tourism
Discourse
Series Title: Routledge Research in Language and Communication
Publication Year: 2026

Publisher: Elena Mattei
https://www.routledge.com/The-Language-of-Persuasion-on-Instagram-A-Systemic-Functional-Approach-to-Multimodal-Tourism-Discourse/Mattei/p/book/9781032937489
Book URL:
https://www.routledge.com/The-Language-of-Persuasion-on-Instagram-A-Systemic-Functional-Approach-to-Multimodal-Tourism-Discourse/Mattei/p/book/9781032937489

Author(s): Elena Mattei

Abstract:

This volume offers a systematic, interdisciplinary investigation into
the language of persuasion in contemporary tourism discourse, with a
focus on English-language travel boards’ use of Instagram and official
websites.
Drawing on Corpus Linguistics and Systemic Functional Linguistics, the
book examines how linguistic and visual resources are strategically
deployed to construct idealized representations of destinations and
evoke positive emotional responses. Through a multimodal analysis, the
volume explores recurring linguistic patterns, the role of
platform-specific dissemination, and how discourse constructs power
dynamics between destinations and prospective tourists. By combining
empirical methods with critical discourse and sociological
perspectives, the book sheds light on how emotionally charged,
consumer-oriented narratives may reinforce broader socioeconomic
inequalities and contribute to unsustainable travel practices. In
doing so, it contributes to ongoing debates on digital persuasion and
literacy, media framing, and the ideological function of tourism
communication, and recommends approaches to integrate data-driven,
highly persuasive strategies and eco-sensitive narratives.
This book will be of interest to scholars and students in discourse
analysis, digital communication, tourism studies, marketing, and
linguistics, as well as professionals interested in the mechanisms
behind strategic, promotional narratives and their potential impact on
social and environmental sustainability.

Linguistic Field(s): Applied Linguistics
                     Computational Linguistics
                     Discourse Analysis
                     Semantics
                     Text/Corpus Linguistics

Subject Language(s): English (eng)

Written In: English (eng)



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