37.880, Books: The Semiotics of the Zodiac: Danesi (2026)

[The LINGUIST List]

LINGUIST List: Vol-37-880. Wed Mar 04 2026. ISSN: 1069 - 4875.

Subject: 37.880, Books: The Semiotics of the Zodiac: Danesi (2026)

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Date: 25-Feb-2026
From: Lucy Trotter [lucy.trotter at bloomsbury.com]
Subject: The Semiotics of the Zodiac: Danesi (2026)


Title: The Semiotics of the Zodiac
Subtitle: Signs of Destiny
Series Title: Bloomsbury Advances in Semiotics
Publication Year: 2026

Publisher: Bloomsbury Publishing
           http://www.bloomsbury.com/uk/
Book URL:
https://www.bloomsbury.com/semiotics-of-the-zodiac-9781350522244/

Author(s): Marcel Danesi

Hardback, ISBN: 9781350522244, Price: £95.00

Abstract:

This book considers various aspects of the meanings and functions of
zodiacal systems, including how they affect belief systems, and how
they have evolved over time.
It explores the cultural significance of the Zodiac as a semiotic code
for interpreting personal destinies as manifestations of stellar
influences and as affirmations of the logic that governs the cosmos as
a whole.
The book traces the international history of Western astrology, from
its origins in Babylon to its decline after the Enlightenment, up to
its resurgence today as “pop astrology” in an era where social media
and predictive algorithms can deliver customized personal horoscopes.
Bringing together examples from the Western and Chinese zodiacal
systems, it examines how the Zodiac semiotic enabled individuals
across the world to interpret the date of their birth and the events
that marked their daily lives in terms of the constellations and
celestial conjunctions. It offers an engaging contribution to Zodiac
scholarship by spanning various aspects of the meanings and functions
of zodiacal systems.

Linguistic Field(s): Applied Linguistics
                     General Linguistics
                     Semantics




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