37.1809, Confs: Marketing Linguistics 2026 (Hungary)

[The LINGUIST List]

LINGUIST List: Vol-37-1809. Tue May 19 2026. ISSN: 1069 - 4875.

Subject: 37.1809, Confs: Marketing Linguistics 2026 (Hungary)

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Date: 17-May-2026
From: Kovács László [kovacs.laszlo at sek.elte.hu]
Subject: Marketing Linguistics 2026


Marketing Linguistics 2026

Date: 05-Nov-2026 - 06-Nov-2026
Location: Szombathely, Hungary
Contact: László Kovács
Contact Email: kovacs.laszlo at sek.elte.hu
Meeting URL:
https://sek.elte.hu/kozgazdint/ukmt/konferenciak-rendezvenyek/marketingnyelveszet2026/felhivas

Linguistic Field(s): Applied Linguistics; Discipline of Linguistics;
Discourse Analysis; Translation
Subject Language(s): English (eng)
                     German (deu)
                     Hungarian (hun)

Submission Deadline: 15-Sep-2026

The papers presented at the interdisciplinary conference on Marketing
Linguistics will focus on the intersections between marketing and
linguistics. The conference aims to find common ground between the two
disciplines, outlining current trends and laying the foundations for
the interdisciplinary research field of Marketing Linguistics in
Hungary.
The intersection of the two disciplines is inevitable: We gather
information about products, brands, and services primarily through
language. Consequently, linguistic knowledge can help communicate more
effectively in marketing contexts, and it may enhance the
competitiveness of businesses. Well-formulated language elements and
marketing communication messages can give companies a competitive
advantage, while poorly formulated messages can deter consumers.
Linguistic knowledge is particularly relevant in the case of green
communication: communication about the green transition of the economy
and sustainability can help promote greener products and raise
consumer awareness of sustainability.
The conference will be held in Hungarian and English. The conference
is open to both Hungarian and international speakers, and we
particularly welcome presentations from PhD students.
Some possible (but not exclusive) topics:
the use of AI in marketing communications, brand names, slogans, brand
associations, the language of advertising, language on the packaging,
company names, language issues in PR communication, economic aspects
of linguistic landscapes, linguistic aspects of green communication,
the language of greenwashing, language and online marketing
communication, crosspoints of intercultural communication and
marketing, business communication, marketing terminology, bilingualism
in marketing communication, the role of language choices in marketing
communication, the role and use of Hungarian in marketing
communication messages in Hungary and abroad, the use of foreign words
and sentences in marketing communication, lingustic devices in place
branding and destination branding,  etc.
>From the economic side, the presentations may explore the linguistic
context of any business area, including tourism, but may also tackle
connections between social marketing and linguistics.



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