37.3213, FYI: Language, Semiotics and Society Seminar Series (Online)

[The LINGUIST List]

LINGUIST List: Vol-37-3213. Wed Oct 07 2026. ISSN: 1069 - 4875.

Subject: 37.3213, FYI: Language, Semiotics and Society Seminar Series (Online)

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Date: 05-Oct-2026
From: Erin McInerney [erin.mcinerney at univ-lorraine.fr]
Subject: Language, Semiotics and Society Seminar Series


October 22nd, 4:30 pm Central European Time - Register:
https://tally.so/forms/44e1lO/edit - All audiences welcome
Discussants :
Erin McInerney (Université de Lorraine, ATILF, ICAR) -
erin.mcinerney at univ-lorraine.fr
Grégoire Lacaze (Aix-Marseille Université, LERMA) -
gregoire.lacaze at univ-amu.fr
The Language, Semiotics and Society Online Seminar Series is pleased
to announce the first talk of its 2026-2027 cycle, Critical
Perspectives on Labour and Professional Communication.
The Language Work of Social Media Influencers as 'New Generation'
Copywriters
Presented by Dr. Olivia Droz-dit-Busset (Pädagogische Hochschule Bern)
The talk will be preceded by an introduction to the Routledge Focus
Series on Language and Social Media (Caroline Tagg, Sirpa Leppänen,
eds.), given by Caroline Tagg (Open University).
Overview:
Discussing her new book, Olivia Droz-dit-Busset investigates the
language work of social media influencers (SMIs) and copywriters in
the advertising industry.
The talk examines the mediatised discourses, metadiscourses and
working processes of SMIs and copywriters, exploring how SMIs might be
considered as ‘new-generation’ copywriters. Droz-dit-Busset's research
makes the case for not only exploring the advertising textual products
created by these wordsmiths (i.e. relatively elite language workers)
but also the underpinning workflows behind them. In doing so, she
reveals how SMIs’ and copywriters’ strategic use of frame-shifting,
voice work and professional labelling illuminates broader
transformations in language work and how this labour is valued,
organised and legitimised in contemporary digital economies.
This seminar will appeal to sociolinguists, scholars of digital media
studies and professional communication, as well as to practitioners
interested in understanding how new forms of language work are
reshaping traditional advertising and marketing practices in the
social media age.

URL: https://tally.so/r/44e1lO

Date: 22-Oct-2026 - 22-Oct-2026

Linguistic Field(s): Discourse Analysis
                     Sociolinguistics

Subject Language(s): English (eng, stan1293)




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