BBC quiz show "The Weakest Link" to be shown in Russia

[Serguei Alex. Oushakine]

BBC quiz show "The Weakest Link" to be shown in Russia
August 9, 2001

LONDON (AP) -- The successful television quiz show "The Weakest Link"
-- made famous by the acerbic tongue of British presenter Anne Robinson
-- is to be exported to Russia, the British Broadcasting Corp. said
Thursday. 
   The show, due to begin transmission next spring, will be fronted by a
Russian version of the feisty host. The quiz is now seen in 70 countries
around the world. 
   Under the deal, BBC Worldwide, the commercial arm of the corporation,
has also exported children's television program the "Tweenies," which
will be dubbed into Russian for transmission next spring. 
   "This new agreement marks a milestone in our strong relationship with
the BBC," said Andrei Balashov, commercial director of the Russian state
broadcaster ORT. 
   Each installment of the "The Weakest Link" sees the host hurling
questions at contestants, then dismissing each loser with a brusque,
"You are the weakest link, goodbye!" 
   The BBC is currently negotiating deals to export the format to China
and India. 

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