First there was the Skoda...

[Ian Pollock]

Actually, that was a myth, although many other famous examples of  
errors in foreign language marketing are real. The car did indeed sell  
there, but the name was never a problem. I suspect Spanish speakers are  
familiar with the general meaning of "New" that Chevrolet was  
attempting to get across. Certainly in Brasil "Nova" does mean "New"  
(fem. sing.).
Cheers!
-Ian Pollock

On 17-Nov-05, at 7:38 AM, Alina Israeli wrote:

>> Dear colleagues,
>>
>> Nissan has a new concept car it's calling the Pivo.
>
> It certainly does look like a cross of a beer can and VW bug.
>
> Chevrolet used to have a car called Nova which did not sell in Latin
> America BECAUSE of its name.
>
> __________________________
>  Alina Israeli
>  LFS, American University
>  4400 Mass. Ave., NW
>  Washington, DC 20016
>
>  phone:    (202) 885-2387
>  fax:      (202) 885-1076
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