Marketing a Study Abroad Program

[david riesenberg]

Dear SEELANGers,

I recently completed a wonderful study abroad experience with a Russian
language program based in the Golden Ring city of Yaroslavl. The faculty
there is brilliant and, as many of you know, 1000 year old Yaroslavl is one
of the most lovely, most enchanting locations in the RF. Featured boldly on
the 1000 ruble note, Yaroslavl combines the beauty of the Volga
with world-famous architecture and the richest, oldest theatrical tradition
in Russia - established by Fyodor Volkov in 1750. Today, Yaroslavl is the
home of Oscar-winner Alexander Petrov's animation studio and boasts a
stunning artistic and intellectual life. It is the ideal place to experience
and study the Russian language and culture (certainly close enough
to Moscow and Saint Petersburg, but not *too* close...!)

The language program currently caters to many students from Japan and
Southeast Asia, but despite many years of teaching Russian as a foreign
language and administering the TORFL tests with a high pass rate, it has
been a struggle for the teachers and staff to market this program to
students in the USA and Europe.

As many of you are regularly involved in this sort of activity, I would like
to ask you: what sort of tools and resources are availible for Russian
educators in this position? What have you seen work in the past? How
can this dedicated team best market their considerable talents
within the Western university community and alert students to an excellent
study abroad opportunity?

Thank you SEELANGers!
David

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