RT=?UTF-8?Q?=E2=80=99S_=E2=80=9CSECOND_OPINION=E2=80=9D_?=ADS TOO PROVOCATIVE FOR UK, REDACTED

[Anthony Anemone]

Lena,  The images didn't come though on your post. . . Can you resend?

Thanks,

Tony

On Thu, Oct 9, 2014 at 2:52 PM, Prokhorova, Elena V <evprok at wm.edu> wrote:

>  In case some of us missed it.  Ребята работают с размахом...
>
>   *RT’S “SECOND OPINION” ADS TOO PROVOCATIVE FOR UK, REDACTED*
>  *LONDON, OCTOBER 9, 2014**  –  **Posters for*  *RT’s “Second Opinion” ad
> campaign was rejected for outdoor posting by many London platforms and
> authorities due to “political undertones.”  Instead, the “redacted” version
> of the posters will appear at locations throughout the city, and RT’s
> “augmented reality” mobile app,  **RTplus,**  will reveal the campaign in
> its entirety.  The campaign uses the example of the Iraq War to draw
> attention to the importance of diversity in the news media.*
>
>  “RT’s motto has always been to Question More. This is what these ads are
> asking the viewer to do – essentially, to ask themselves what happens when
> there is no second opinion in the news media,” commented Margarita
> Simonyan, RT’s editor in chief. “It is an important, straightforward
> question, and it is disappointing that some people are too afraid of it
> even being asked.”
>  London ads feature the former Prime Minister of the United Kingdom Tony
> Blair and President of the United States George W. Bush. Many advertising
> displays, including London’s trademark booths and large-format posters in
> railway and underground stations are off-limits for the RT ads in their
> original form, according to the rules and regulations of the platform
> operators.
>  As a result, posters with large “REDACTED” signs appear in those
> locations, and RT’s custom mobile app, RTplus, will enable users to scan
> the REDACTED posters and see the original creative design, learn more about
> the campaign itself, and watch the RT live stream. The images and the full
> campaign story can be viewed  at  secondopinion.rt.com.
>
>   The campaign is also going live in the UK market with wild postings of
> uncensored images in more than 100 London locations, including spots in
> Canary Wharf, City of London, Mayfair, Knightsbridge, Kensington and
> Notting Hill*.*
> “RT: For the Second Opinion” campaign draws attention to the importance of
> having a diversity of voices in the global news media space, and posits RT
> as the place to go for alternative viewpoints on current events. The first
> wave of the advertisement debuted in New York City in August 2014 with
> posters of former the US Secretary of State Colin Powell, then
> <http://rt.com/about-us/press-releases/nyc-washington-posters-rt>expanded
> with images of President Bush on outdoor platforms in New York and
> Washington, DC.
> Right away the campaign attracted attention of many media outlets,
> including The New York Times, New York Magazine, The Huffington Post and
> Buzzfeed, as well as of the general public. Robert Mackey of the Times
> observed that with these ads RT “tries to persuade New Yorkers to view it
> as an alternative to American channels,” while The Huffington Post called
> it “provocative” for taking “a serious dig at the way the US media reported
> on the Iraq war.”
> RT is a global news network that broadcasts 24/7 in English, Arabic and
> Spanish from its studios in Moscow and Washington, DC, and is available to
> 700 million viewers worldwide. RT is the first TV news channel in history
> to cross the billion views mark on YouTube. RT is the winner of the Monte
> Carlo TV Festival Awards for best 24-hr broadcast, and the only Russian TV
> channel to garner three nominations for the prestigious International Emmy
> Award for News.
> *For further information please contact*
> *Anna Belkina at **aibelkina at rttv.ru* <aibelkina at rttv.ru>
> *+7 499 75 00 100 <%2B7%C2%A0499%2075%2000%C2%A0100>*
> *@RT_PressOffice_*
>
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-- 
Tony Anemone
Associate Professor
The New School
72 Fifth Ave, 702
New York, NY 10011

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