Atkins for your attic

James A. Landau JJJRLandau at AOL.COM
Sat Aug 7 18:36:59 UTC 2004


"Atkins for your attic" was the message on a billboard on the White Horse
Pike (US Route 30) near Lindenwohl, New Jersey.  The billboard was advertising a
newspaper's classified ads.

Also two new jargon terms, not from computers but from computer management:

"CXO" which appeared in several articles in the July 26, 2004, Computerworld.
 In a signed article on the "OPINION" page, "Educate Your CXOs" by Maryfran
Johnson, the following appeared:

"...the role that all successful CIOs master---that of business communicator,
educator and guide for the so-called CXOs (that senior business lineup of
CEOs, CFO, COOs, CMOs and so forth)..."

"CIO" is "Chief Information Officer"
"CEO" is well-known
"CFO" is "Chief Financial Officer" and I don't know why that title is only
one in the list that is not plural
"COO" is "Chief Operating Officer"
I don't know what a CMO is.

"CXO" also appeared, without definition, in an article on pages 31-32.

I found a Web site that advertised a "single windown system integration
company."

"Single window" does not refer to what appears on your monitor but rather
means approximately what the older jargon term "turnkey" meant:  the company will
take a project, do all the work on it, and deliver the final version without
the customer having to do the interface work.

          - James A. Landau



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