; Matled Milk & Chicago

Bapopik at AOL.COM Bapopik at AOL.COM
Sun Jul 18 23:43:51 UTC 2004

Go to Link it. Tell two friends. And then tell two 
friends, and so on, and so on, and so on.
I mean to knock out the Big Apple Whore Hoax. Not only is the site not true, 
it's not even creative. It can't be allowed the number one spot on Google.
My site is already number two on YAHOO! for "Big Apple" + "nickname." 
However, on Google, it's about 300, even on a search of "Barry Popik" and "Big 
Apple."  It's below such sites as "Class Brain." Incredible.
The site has some stuff about NYC that I'd previously posted here. I want it 
up and in good position for August, when the Republicans and the Big Apple 
sculptures come to town.
It would be nice if the site gets me money and/or dates, but this is my life 
we're talking about, so that's not possible. It would be nice if William 
Safire mentions the site, or Gothamist mentions it, or the New Yorker, or New York, 
but that's probably not possible, either.
The 1924 Big Apple column head (with the Woolworth building on the apple) is 
still not on the site, and I don't even know how to do that...It would be nice 
if I had a free day or two to get some sleep and work on it, and didn't have 
to do parking tickets every waking hour.
If you like the site, thank Grant Barrett for his help.
I've discussed the milkshake.  The malted, Walgreens, Chicago, 1922.  Hm.
The Milkshake   
By Matthew Fisher THE MILKSHAKE     
Though frozen desserts date back hundreds of years—flavored shaved ice and 
fruit drinks being among the oldest, with varieties of ice cream-like 
concoctions not far behind—the first person to commercially prepare and distribute ice 
cream in America is said to have been a Baltimore man named Jacob Fussell, in 
1851. He was a milk dealer that originally sold milk and ice cream out of a 
wagon, then eventually more ice cream, and is credited as the first American to 
create an ice cream factory. 
That said, Augustus Jackson, a Philadelphian and former White House chef, is 
said to have moved back to Philly in the 1830s and begun mixing up a variety 
of ice cream flavors that he delivered packed in tin cans to parlors in the 
area. Others claim that the first ice cream parlor is said to have opened in New 
York in 1776. (Coincidentally, some credit a Philadelphia soda water 
concessionaire named Robert M. Green with inventing the ice cream soda. One day, so the 
story goes, he ran out of cream for one of his carbonated water beverages and 
added ice cream instead. His sales took off.)
The ice cream cone became famous a bit later. Though its origins are murky, 
most agree that the cone came to prominence at the 1904 World's Fair in St. 
Louis, MO. Several waffle makers were at the fair and claim credit, but the 
International Association of Ice Cream Manufacturers (whoever they are) credit 
Ernest Hamwi as the one who gets the goods. The story goes that he was cooking up 
a thin waffle material at a booth next to an ice cream stand, and when his 
neighbors ran out of dishes, they started curling Hamwi's waffles.
On the other hand, in 1903 an Italian immigrant named Italo Marchiony, living 
in New York, applied for a patent for a "molding apparatus for forming ice 
cream cups and the like." Marchioni sold ice cream from a cart and is said to 
have switched to using the waffle-like cups to keep overhead down, which 
resulted in a boom in his business and a fleet of carts.
The milkshake, or at least the malted milkshake, is credited to the old 
Walgreens chain, where a man named Ivar "Pop" Coulson invented the beverage in 1922
. Up until then the drinks were made with milk, malt powder and chocolate 
syrup, but one day to make an extra-cool drink, Pop added some ice cream. This was 
a major revolution, and the Walgreens chains really took off.  
Use a frosted malt can
1 1/2 oz. chocolate syrup
3 - #16 dips of vanilla ice cream
5 1/2 oz. of cold milk
Add malt powder (one heaping 
Place on mixer only until mixed—do not          over-mix
Use a generous portion of whipped 
      topping in a #1808 - 10 oz. glass
Pour malted milk in glass approximately          2/3 full
Serve remainder of malted in a shaker along with the glass to the guest with 
straws and package of fountain treat cookies 
Priced at 20 cents, Coulson's new malted came with a glassine bag containing 
two complimentary vanilla cookies from the company bakery (source: Walgreen's 
(PROQUEST HISTORICAL NEWSPAPERS) (Not written by Martha Stewart--ed.)
PRICES OF LOOP "MALTED MILKS" VARY--BUT WHY?; Fountaineers Can't Agree on 
Costliest Item. 
MARTHA. Chicago Daily Tribune (1872-1963). Chicago, Ill.: Sep 2, 1921. p. 13 
(1 page)     
_"Martha, Martha, thou hast troubled thyself about many things."_
I received a similar check at Wood's, 198 South Michigan avenue. E. F. Wood, 
proprietor, explained the price.
"We make our own chocolate syrup," he said. "It''s the purest. Then there's 
ice cream, anbd half cream and half milk, instead of water. A bot of malted 
milk, the most expensive. Our drinks are shaken by hand instead of by electrical 
machine. That takes more time.
"If people didn't think our malted milks were worth 25 cents, they would not 
buy them, would they?
_Ah! 5 Cents Cheaper._
At the combination lunch counter-soda fountain in Tibbetts & Garland's. There 
the malted milk sold for 20 cents, with two pennies more for war tax.
"The malted milk is the big item in the cost," said R. Gosney, head of the 
fountain. "We shoot in a big dipper of ice cream, as well as whipped cream on 
"we lowered our prices two months before Mr. Poole started his campaign," he 
said. "We make our money on the amount we sell. There's only about 2 cents 
profit on each one, but it's a good advertisement. The ice cream is the biggest 
coast in this drink."
But at Buck & Bayner's, at Madison and State streets, W. A Krafft, general 
manager, gave me the whole history of the malted milk. His cost the customer 13 
cents, and 20 for one with an egg.
_6 Per Cent Net Profit._
Here's the itemized cost:
Ice cream........................$0.014
Milk..................................  .018
Sirup.................................  .014
Topping.............................. .005
Malted milk........................ .022
15 per cent shrinkage........... .005
Total cost.........................$0.078
(So Walgreens didn't invented the malted in 1922...Walgreens? They have 
historical scholars over there? Why do newspaper reporters trust food industry 
partisan hacks for information? Might as well just ask the National Hot Dog and 
Sausage Council for the origin of the word "hot dog"--ed.)

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