Re:       "Target" as a French word?

RonButters at AOL.COM RonButters at AOL.COM
Mon Jan 17 02:58:45 UTC 2005

We were saying "Crow-zhay" for "Kroger" in the 1970s here in Durham, North 
Carolina. When TARGET came along, it was natural to use the same Frenchified 
pronunciation for it, too. In the beginning I heard this only among gay men; as 
others have indicated, the purpose was sardonic: 'If we queers are shopping in 
the store, it MUST be a cut above others--or so we like to assume'.

In a message dated 1/16/05 8:55:59 PM, PZebe at CS.COM writes:

> Can anyone tell me about "Target" (the store) pronounced as a French word?
> That pronunciation has reportedly been used in the Nashville area within the
> past 10 years.  Could it be a joke played on a New England schoolmarm by her
> Southern students?
> Curiously,
> Paul Zebe

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