Tar-Zhay; Jean-Claude Penne; Wal-Fart; Albertscums; Needless Markup; Taco Hell

Laurence Horn laurence.horn at YALE.EDU
Tue Jan 18 19:57:57 UTC 2005

At 10:25 AM -0800 1/18/05, JP Villanueva wrote:
>We've said 'tar-zhay' or even 'la tar-zhay' here in the Pacific
>Northwest ever since Target stores first came in the 80s.  We used
>to have an upscale department store called The Bon Marche' (now
>Bon-Macy's; soon to be Macy's, to satisfy someone's corporate ego).
>Pronounce 'marche'' as /mar-shEy/ as in the french past participle
>of the verb 'marcher'.

Bon Marché is also French for 'inexpensive'; the crucial etymon is
not _marcher_ 'walk' but _marché_ 'market', I believe from Lat.
mercatus, and hence a cognate for "market" itself.  (To get something
at good market is getting it cheap.)


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