Campaign to add "concept" as a verb in M-W

[James Callan]

The blog driving the campaign: http://verb4concept.blogspot.com/

The petition: http://www.petitiononline.com/Verb4C/petition.html

The petition's text:
This petition is to be used as a vehicle to lend help and support towards the Verb4Concept movement. Set in motion by copywriter Ray DelSavio, the goal of this movement is to get Merriam-Webster's Collegiate® Dictionary to acknowledge and add to it's annual, the verb form of CONCEPT. By doing so the "Great Book" will more accurately reflect the vast usage of the word in various creative arenas as well as offer recognition to what, as creatives, we do on a daily basis.
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BELOW FIND THE CURRENT MERRIAM-WEBSTER'S COLLEGIATE® DICTIONARY DEFINITION OF CONCEPT:
con·cept (knspt)
n.
1. Something conceived in the mind: THOUGHT, NOTION
2. An abstract or generic idea generalized from particular instances.

adj. 1. Organized around a main idea or theme.
2. Created to illustrate a concept.
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ONE PROPOSED DEFINITION ADDITION:

to con·cept (knspt) - con·cepted (knspt-ed) - con·cept-ing (knspt-ing)
v.
1. A process whereby ideas are generated for the purpose of creatively solving a problem: "The team set aside some time for concepting in order to flush out some plausible directions."

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The American Dialect Society - http://www.americandialect.org