Campaign to add "concept" as a verb in M-W

Benjamin Zimmer bgzimmer at BABEL.LING.UPENN.EDU
Tue Apr 25 18:58:39 UTC 2006

On 4/25/06, James Callan <james.callan at> wrote:
> The blog driving the campaign:
> The petition:
> The petition's text:
> This petition is to be used as a vehicle to lend help and support towards
> the Verb4Concept movement. Set in motion by copywriter Ray DelSavio,
> the goal of this movement is to get Merriam-Webster's Collegiate(r) Dictionary
> to acknowledge and add to it's annual, the verb form of CONCEPT. By doing
> so the "Great Book" will more accurately reflect the vast usage of the word
> in various creative arenas as well as offer recognition to what, as creatives,
> we do on a daily basis.
> to con·cept (knspt) - con·cepted (knspt-ed) - con·cept-ing (knspt-ing)
> v.
> 1. A process whereby ideas are generated for the purpose of creatively solving
> a problem: "The team set aside some time for concepting in order to flush out
> some plausible directions."

So, in addition to concepting pointless dictionary petitions,
creatives are also busy concepting eggcorns...

--Ben Zimmer

The American Dialect Society -

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