"trump up"

[Jonathan Lighter]

Yeah, like " to trumpet; 'hype.'" Cf.:

  2000 Usenet: dfw.music (Oct. 27): People think Austin is the place to be, because the area kinda supports a music cene [sic]; it's just a dusty, hippy-infested place, and needs to trump up everything it can.

  This could exemplify the standard sense, but I very much doubt it.

  JL

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