A new pronunciation a-borning?

Wilson Gray hwgray at GMAIL.COM
Wed Feb 6 22:21:00 UTC 2008

Heard in a local (Boston) TV-ad voice-over:

INo-va-tive ['In@ v@ t at v]

in place of INo-vay-tive ['In@ "vei t at v]

Unless this is another annoying case of

All say, "How hard it is that we have to die"---a strange complaint to
come from the mouths of people who have had to live.
                                              -Sam'l Clemens

The American Dialect Society - http://www.americandialect.org

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