Humira pronunciation

Benjamin Lukoff blukoff at ALVORD.COM
Wed Feb 20 21:02:15 UTC 2008

Saw an ad for Humira, the anti-rheumatoid arthritis drug, in a recent copy
of Arthritis Health Monitor. In the "Consumer Brief Summary" (shouldn't
that be "Brief Consumer Summary"?) they give its pronunciation as
"HU-MARE-AH." Leaving aside for the moment the fact that, in all caps, you
can't tell where the stress is supposed to go (it's on the second
syllable, as it turns out), I was surprised to see "MARE" instead of
"MEER" or "MEYE." Does this have anything to do with the fact that Abbott
Labs is headquartered in North Chicago?

The American Dialect Society -

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