Walking the cat

George Thompson george.thompson at NYU.EDU
Tue Jun 1 00:30:07 UTC 2010

>From David Carr's "Media Equation" column in Monday's NYTimes Business section (section B, p. 1 & 8, quoting p. 8, col. 1).

. . . it is much less cost-intensive to build out a new brand than to try to walk back the cat on a legacy business.

What does this mean?  I'm baffled, as is my cat Panurge.


George A. Thompson
Author of A Documentary History of "The African Theatre", Northwestern Univ. Pr., 1998, but nothing much lately.

The American Dialect Society - http://www.americandialect.org

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