Why Pay More to Sweat Less

Benjamin Barrett gogaku at IX.NETCOM.COM
Mon Oct 31 05:15:14 UTC 2011

On Oct 30, 2011, at 4:12 PM, David Metevia wrote:

> http://www.arrid.com/
> Is is just me or does the question "Why pay more to sweat less?" seem
> inappropriate for a company selling antiperspirant? I want the result of
> sweating less to occur for the least amount of money. To me this implies
> that buying Arrid is cheap, but I may sweat more than if I paid more for
> some other brand.

I agree that it's poor advertising copy, but what they are saying is, "You can pay more to sweat less, or you can pay less to sweat less."

I think the difference is whether you interpret "less" to be relative to other products or less to the amount you are sweating without an antiperspirant.

Benjamin Barrett
Seattle, WA

The American Dialect Society - http://www.americandialect.org

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