New bad-taste milestone

Eric Nielsen ericbarnak at GMAIL.COM
Fri Sep 9 14:29:20 UTC 2011

I thought the writer may have been using "cache" as a synonym for "memory".
So the sentence could have been written: "The ice cream flavor aims to cash
in on the nod-and-a-wink premise of the skit, and on the cache [memory of
this partiular episode] of the show." My own "cache" of SNL contains
Coneheads and Wild and Crazy Guys: I never watched it much past those glory
days. This episode aired in 1998 so Ben and Jerry may think that is recent
enough for a lot of people to remember and relate to it.

This is only a conjecture (I don't know what the writer intended-or if they
were misquoted).

I do hear many computer metaphors used nowadays to describe
human--especially mental-- funtions. When people are frustrated and
overworked, they may say something like, "I am running out of RAM" or "I
need to upgrade my CPU", as a way of describing their mental state.
"If we were to recollect every little detail in everything we see, hear,
taste, smell or feel, we wouldn’t be able to do anything else. Like a
computer running out of RAM we would eventually crash or freeze and stop

"My brain is running out of RAM"

"Once your computer has been to a given website, it stores the files that
make up that website in its 'cache memory' on your hard-drive. This means
that when you go back to a website already viewed, your computer does not
have to download any of the files that make up that website other than the
recently changed/added files. So in turn, this means your computer comes to
view websites more through its previously stored memory.

The human brain works in essentially the same way - as we get older we view
more through our internal "cache" memory, and less directly (exclusively)
through our senses."


On Fri, Sep 9, 2011 at 4:51 AM, victor steinbok <aardvark66 at>wrote:

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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       victor steinbok <aardvark66 at GMAIL.COM>
> Subject:      Re: New bad-taste milestone
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> But, in this case, it is completely backwards--the show is still airing,
> but
> the particular bit is practically forgotten. How is the show supposed to
> aid
> in retrieval of the memory of itself? I see "cachet" as the only option.
> "Cache" is a denomination of a number of objects in World of Warcraft--all
> with slightly different meanings, but all are either objects that hold
> other
> objects or valuable objects in their own right (essentially "cache of
> riches"). There several different uses of "cache" in reference to computers
> and computer parts. And of course, there is the more traditional usage
> (cache of weapons). The only one that even remotely fits is "cache of
> riches", but that would only make sense if it was spelled out--and, even
> then, it is not as clean as "cachet". Chalk it up to the youthful ignorance
> of the reporters. The most likely target customer is between 30 and 50 and,
> if the reporter was outside that range, [s]he would have little idea of
> what's going on until reading about it in Wiki. John Curran--AP's
> Montpelier
> correspondent since 2006--is near the top of that range.
> Here's the video  BTW: ("Tell us about your balls,
> Pete."
> )
> Here's the ABC News video introducing the ice cream flavor--with its own
> puns:
> Speculations concerning the Schweddy Balls flavor have been circulating
> since June:
> BTW, OED has no entry for software cache, such as the browser cache (where
> cookies, pages and/or images are stored for quick retrieval). Hardware
> (memory) cache is dated back to 1968. Gaming sense is missing entirely.
> There is also a verb for computing usage from Draft Addition 1997 (dating
> from 1983), but not the respective meaning for derivative adj. cached,
> which
> is not /extremely/ common.
> VS-)
> On Fri, Sep 9, 2011 at 2:12 AM, Eric Nielsen <ericbarnak at> wrote:
> >
> > In computer terminology "cache" can refer to a type of memory  that makes
> > later retrieval of data easier. Perhaps, the author had this in mind and
> > was
> > being playful with cash and cache as you suggested. I've never
> > encountered this particular meaning outside of computerland.
> >
> > Eric
> > On Thu, Sep 8, 2011 at 10:49 PM, Garson O'Toole
> > <adsgarsonotoole at>wrote:
> >
> > >
> > > The AP article contains the following sentence:
> > >
> > > The ice cream flavor aims to cash in on the nod-and-a-wink premise of
> > > the skit, and on the cache of the show.
> > >
> > > If "cache" is replaced by "cachet" then I can understand this
> > > sentence. But I do not know any sense for the word cache that fits.
> > > The story has been reproduced at several news outlets and the spelling
> > > has not been altered.
> > >
> >
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