Engineering amazing

Ben Zimmer bgzimmer at BABEL.LING.UPENN.EDU
Tue Sep 27 15:31:27 UTC 2011

On Tue, Sep 27, 2011 at 11:23 AM, Jonathan Lighter wrote:
> The commercial I mentioned is for Grant Thornton, management consultants.
> As the words materialize on the screen, a voice tells you,
> "Big doesn't win....
> "Original wins.
> "Fresh wins.
> "Smart wins."

And speaking of the opposition between "smart" and "big", there's a
commercial currently running for the Smart Car with a tagline
seemingly designed to appeal to Larry Horn: "Unbig. Uncar."


Ben Zimmer

The American Dialect Society -

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