euphemism watch: "fashion health"

Nancy Friedman nancyf at WORDWORKING.COM
Tue Aug 7 14:23:12 UTC 2012

In Japan, "fashion health industry" is a euphemism for sexual massage,
including fellatio, hand jobs, and frottage.

No indication of what the Japanese term is.

Also worth noting: "Sexnomics" and "pink zone" ("overwhelmingly legal except
when the authorities decide to make token crackdowns").

And on the usage front: "penultimate" to mean "the pinnacle of
ultimate-ness," an error so common I wonder whether it's even an error



Word of the week:  Dunning-Kruger effect.

Nancy Friedman



Top 10 Language Professionals Blog 2012

desk  510 652-4159

mobile  510 304-3953

fax 866 871-1523

Follow me on Twitter

The American Dialect Society -

More information about the Ads-l mailing list