euphemism watch: "fashion health"

Douglas G. Wilson douglas at NB.NET
Tue Aug 7 23:57:12 UTC 2012

On 8/7/2012 10:23 AM, Nancy Friedman wrote:
> In Japan, "fashion health industry" is a euphemism for sexual massage,
> including fellatio, hand jobs, and frottage.
> and-the-pink-zone/
> No indication of what the Japanese term is.

I don't expect to see this sort of term penetrating the Anglosphere like
"karaoke" did.

The Japanese term is apparently "fasshon herusu".

The Japanese Wikipedia page (with this heading) --

-- describes the "herusu" activities (in principle) as "kisu" (i.e.,
"kiss") and "pettingu" (i.e., "petting"), to male climax ... without
"honban koui" (actual sexual intercourse).

Cf. "deribarii herusu" (i.e., "delivery health") (abbrev. "deriheru"),
services of the same sort delivered to a customer's home or hotel room.

Cf. "soupurando" (i.e., "soapland"), where one can supposedly get
similar services with a bath. (Wikipedia says this word replaced
"torukoburo" = "Turkish bath" after a Turkish scholar complained.)

-- Doug Wilson

The American Dialect Society -

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