You Only Live Once - YOLO

Charles C Doyle cdoyle at UGA.EDU
Sun Aug 26 18:30:46 UTC 2012

_The Dictionary of Modern Proverbs_ gives "c.1966" as the early date for "You only go around (round) once in life."

"YOGA OIL," as the young people don't say.


From: American Dialect Society [ADS-L at LISTSERV.UGA.EDU] on behalf of Laurence Horn [laurence.horn at YALE.EDU]
Sent: Sunday, August 26, 2012 9:44 AM


On Aug 26, 2012, at 8:48 AM, Ben Zimmer wrote:

> I take a look at "YOLO" (possible WOTY candidate?) in my latest Boston
> Globe column, citing Garson on the history of the expanded expression.
> --bgz

Very nice; I'd only suggest one additional data point for the =
trajectory, the old commercial for Schlitz beer:  "You only go around =
once in life so you've got to grab for all the gusto you can." (with =
possible variants on the wording).  Here's one version of the commercial =
from 1971:
Remember, when you're out of Schlitz you're out of beer.

The "gusto" spot is authoritatively ranked as high as 46th greatest =
commercial of all time: =
.  And it's not dead; a Google search turns it up in a story about Paul =
Ryan (, =
and in a sermon suggesting that it (and presumably the YOLO movement =
more generally) represents a paradigm at odds with God's =


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