Jargon peeving - Forbes style

Victor Steinbok aardvark66 at GMAIL.COM
Tue Jun 19 02:23:14 UTC 2012

There's an attached slide show that lists 45 annoyances. This is the


> The next time you feel the need to reach out, touch base, shift a
> paradigm, leverage a best practice or join a tiger team, by all means
> do it. Just don't /say/ you’re doing it.
> If you have to ask why, chances are you've fallen under the poisonous
> spell of business jargon. No longer solely the province of
> consultants, investors and business-school types, this annoying
> gobbledygook has mesmerized the rank and file around the globe.
> "Jargon masks real meaning," says Jennifer Chatman, management
> professor at the University of California-Berkeley’s Haas School of
> Business. "People use it as a substitute for thinking hard and clearly
> about their goals and the direction that they want to give others."

More at the site...


The American Dialect Society - http://www.americandialect.org

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