Jargon peeving - Forbes style

Victor Steinbok aardvark66 at GMAIL.COM
Tue Jun 19 03:17:42 UTC 2012

My apologies for sending the HTML version first and for not noticing
that the collection initially appeared in January. I had assumed that
"news of the day" on LinkedIn somehow corresponded to real time.

On a different note, most of the "jargon" terms are perfectly routine
expressions ("drinking the Kool Aid is apparently the most annoying, but
some measure). That's not unsurprising, all things considered. Peeving
about ordinary expressions seems to be an art form.

More interesting is the fact that a lot of the terminology appears in
political punditry and in education "reform" verbiage. More to the
point, much of it is drifting /into/ the business jargon rather than out
of it.


On 6/18/2012 10:23 PM, Victor Steinbok wrote:
> There's an attached slide show that lists 45 annoyances. This is the
> opening...
> http://www.forbes.com/sites/groupthink/2012/01/26/the-most-annoying-pretentious-and-useless-business-jargon
>> The next time you feel the need to reach out, touch base, shift a
>> paradigm, leverage a best practice or join a tiger team, by all means
>> do it. Just don't /say/ you’re doing it.
>> If you have to ask why, chances are you've fallen under the poisonous
>> spell of business jargon. No longer solely the province of
>> consultants, investors and business-school types, this annoying
>> gobbledygook has mesmerized the rank and file around the globe.
>> "Jargon masks real meaning," says Jennifer Chatman, management
>> professor at the University of California-Berkeley’s Haas School of
>> Business. "People use it as a substitute for thinking hard and
>> clearly about their goals and the direction that they want to give
>> others."
> More at the site...
> VS-)

The American Dialect Society - http://www.americandialect.org

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