Victor Steinbok aardvark66 at GMAIL.COM
Thu Mar 22 08:00:54 UTC 2012

And a more interesting connection:
> Consumers, beware: You may already be watching out for greenwashing
> (unsubstantiated "green" claims) but you probably don't pay much
> attention to pinkwashing--when companies that use chemicals known to
> cause cancer position themselves as leaders in the fight against
> breast cancer. It's not just hypocritical, it's dangerous.

If I dig a bit more, I'm sure I will find other instances and not just
with colors. But what fun would that be for everyone else?


On 3/22/2012 3:36 AM, Victor Steinbok wrote:
> Of course, I find another important instance right after firing off a
> somewhat emotion-based comment. This one is from Wiki and is
> completely unrelated to the other meaning:
>> Pinkwashing
>> The misuse of marketing campaigns by businesses using the pink ribbon
>> on their products have been described as pinkwashing, a portmanteau
>> of pink ribbon and whitewash, which was coined by Breast Cancer
>> Action. They use the term to highlight companies or products which
>> feature a pink ribbon, without donating money to charity, or with no
>> transparency regarding where the funds are going. It also describes
>> the use of a pink ribbon on products with known or suspected links to
>> cancer.
> The entry is under "Pink Ribbon", which why only this particular
> meaning of "pinkwashing" is mentioned. Portmanteau or not, my earlier
> comments were meant to suggest that X-washing was a snowclonelette.
>     VS-)

The American Dialect Society -

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