Joel S. Berson Berson at ATT.NET
Thu Mar 22 14:42:00 UTC 2012

Today, one might make it be what is done to produce pink slime.  And
there is a clear connection with chemical additives.


At 3/22/2012 04:00 AM, Victor Steinbok wrote:
>And a more interesting connection:
>>Consumers, beware: You may already be watching out for greenwashing
>>(unsubstantiated "green" claims) but you probably don't pay much
>>attention to pinkwashing--when companies that use chemicals known to
>>cause cancer position themselves as leaders in the fight against
>>breast cancer. It's not just hypocritical, it's dangerous.
>If I dig a bit more, I'm sure I will find other instances and not just
>with colors. But what fun would that be for everyone else?
>     VS-)
>On 3/22/2012 3:36 AM, Victor Steinbok wrote:
>>Of course, I find another important instance right after firing off a
>>somewhat emotion-based comment. This one is from Wiki and is
>>completely unrelated to the other meaning:
>>>The misuse of marketing campaigns by businesses using the pink ribbon
>>>on their products have been described as pinkwashing, a portmanteau
>>>of pink ribbon and whitewash, which was coined by Breast Cancer
>>>Action. They use the term to highlight companies or products which
>>>feature a pink ribbon, without donating money to charity, or with no
>>>transparency regarding where the funds are going. It also describes
>>>the use of a pink ribbon on products with known or suspected links to
>>The entry is under "Pink Ribbon", which why only this particular
>>meaning of "pinkwashing" is mentioned. Portmanteau or not, my earlier
>>comments were meant to suggest that X-washing was a snowclonelette.
>>     VS-)
>The American Dialect Society -

The American Dialect Society -

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