[Ads-l] have, n.

[Dan Goncharoff]

Could he have said, "a nice-have"?

I am familiar with "nice-have", a shortening of "nice-to-have", as a
contrast to "must-have" in social media marketing lingo.

Here's an example from 2012:

*AXUG** - From A Nice-Have To Must-Have: Social Media For Microsoft
Dynamics Community Members*
http://dynamics-ax.blogspot.com/2012/02/axug-from-nice-have-to-must-have-social.html

On Oct 15, 2016 11:35 AM, "Jonathan Lighter" <wuxxmupp2000 at gmail.com> wrote:

He absolutely said "a nice have."

JL

On Sat, Oct 15, 2016 at 10:49 AM, Ben Zimmer <bgzimmer at gmail.com> wrote:

> Interesting. "Nice have" appears to be a variation on nominal
> "nice-to-have," which is contrasted in marketing speak with "need-to-have"
> or (more traditionally) "must-have."
>
> Unless the marketing consultant actually said "nice-to-have" and JL
> misheard it?
>
> On Sat, Oct 15, 2016 at 6:01 AM, Jonathan Lighter <wuxxmupp2000 at gmail.com>
> wrote:
>
> > Marketing consultant on MSNBC:
> >
> > "Content has gone from being a nice have to people saying content is
king
> > to now [when] really content is air."
> >
> >
> >
>
> ------------------------------------------------------------
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>



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